CURRENT EVENTS
Value Based Selling
Open Seminar
May 12 & 13, 2015
Value Based Selling
Custom Seminar
Value(s) Based Leadership
Open Seminar
May 19, 2015
CASE STUDY
Click to Watch Case Study on George Fox University
INCREASING REVENUES THROUGH…
Better Sales & Marketing Alignment . . .
- Creating a culture of cooperation and collaboration.
- Minimizing misalignment caused by misunderstanding, miscommunication and mistrust.
- Creating value-based marketing and sales messaging that is accurately articulated to all target markets.
Better Marketing . . .
- Using SEO, PPC, social media, email, direct mail and the telephone to create blended demand generation campaigns.
- Using marketing automation technology to track, nurture, distribute, and manage leads.
- Using closed-loop lead-to-close ratio analytics to determine and prioritize marketing initiatives, budgets and expenditures.
Better Sales . . .
- Deploying and reinforcing best sales practices/processes and resulting performance levels by personally coaching each sales professional.
- Assessing and certifying each sales person’s level of proficiency in each of the 33 Value Based Selling best sales practices.
- Improving each sales professional’s lead-to-close ratio.